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Credibility of improper research methods

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We sent reporters Debbie Jones to Springfield, Mall to find out what Springfield residents think about town council's proposed legislation for renaming the public library in honor of the late Mayor Jackson McCarthy. We'll have Debbie's report on the 11:00 P.M. newscast.

Comment on the credibility of this 'research'.

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Solution Summary

This solution goes over the credibility of improper research methods, especially with regards to data collection.

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There are several problems with collecting data in this way. Two that pop to mind immediately are the representativeness of the sample and the demand characteristics. I'll address each in turn.

By going to a mall and asking people what they think on an issue, there is absolutely no ...

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