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Cultural Issues: Wold Vision in Somalia

Select a multinational corporation or international nonprofit agency that has encoutered trying to expand globally but was not successful do to cultural differences between workers and customers in other countries. Find ways to avoid these issues. Generate and evaluate reasons why people may not appreciate the cultural point of view of others. Discuss how appreciating cultural diversity affects peoples' ability to communicate effectively in the context of a multinational corporation or an international nonprofit agency. Include three sociologists' views.

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Dear Student,

Hi and thank you for using BrainMass. In this particular task you are being asked to display skills and knowledge of applying sociogiological concepts to study real-world elements. The task seems clear - find a company or NGO with international expansion, explain the cultural problems encountered and explain how these issues can be resolved. Additionally, ethnocentricism (culture-based viewpoints) and relativism (bridging cultural barriers) are expected of you to be explained, which should allow you to explain cultural diversity and its importance in such organizations. What I do not completely discern is what you mean by 3 'sociologists' views - is this sociological theories (the 3 sociological theories) or are you just being asked to present 3 sociological theorists on the matter? For this solution, I have decided to focus on the latter. I suggest the outline below to be used on this problem:

1. The NGO - I have chosen an NGO for this problem - discuss background and cultural issue.
2. Expound on cultural issue and the details of the problem
3. How to avoid the problems?
4. Explanation of ethnocentricism, relativism and their relation to cultural diversity in the NGO's Expansion.

This outline should cover what you need. You can use the listed resources for further exploration of the topic. A word version of the solution is also attached. Good luck with your studies.

AE 105878/Xenia ...

Solution Summary

The solution provides information, assistance and advise in tackling the task (see above) of locating an international NGO and the issues said outfit faced in terms of achieving its goals due to cultural differences. The NGO studied here the Christian non-profit 'World Vision' and the problems it faced in its bid to help the hungry and suffering refugees and disenfranchised in present-day Somalia. Resources are listed for further exploration of the topic.