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Organization develop commercial

You have been hired by an advertising firm that is developing a series of commercials for family-oriented products geared toward the entire family.
1. They want to develop a series of commercials that will target family members at various life stages.

2. describe Erikson's theory of Psychosocial development. In your description of each stage, identify and analyze a television, movie, or literary character for each stage of the theory. Discuss how that character typifies the stage and how the character is resolving the conflict. The advertising firm has requested that you submit a 2 page report summarizing your research in the following:

1.Give a description of Erikson's theory, including the stages of development using the criteria listed above
describe the study and discuss how it supports or does not support the information you have written in your report about Erikson. Specifically:

o Which particular aspects of the theory does the study examine?

o Do the experimental or discussion results strengthen or weaken the theory and your ideas? Why?

The following articles can be found using the library search capability, available on the Find Articles and Books page of the library.

Reexamining Gender Issues in Erikson's Stages of Identity and Intimacy by Horst, Elisabeth A.

Solution Preview

You have been hired by an advertising firm that is developing a series of commercials for family-oriented products geared toward the entire family.
1. They want to develop a series of commercials that will target family members at various life stages.

2. Describe Erikson's theory of Psychosocial development. In your description of each stage, identify and analyze a television, movie, or literary character for each stage of the theory. Discuss how that character typifies the stage and how the character is resolving the conflict. The advertising firm has requested that you submit a 2 page report summarizing your research in the following:

I. Give a description of Erikson's theory, including the stages of development using the criteria listed above.

Psychosocial development looks how it forms personality through life stages and interaction with environment. The ages are only a guide and estimate depending on a person's cognitive development. In each stage there are two paths that could be taken depending on the success of the development. Travel down the positive path basic virtue surface carrying over to the next stage and adding to the personality.

Eight stages of psychosocial development

1. Infancy 0-1.5 years old trust vs. mistrust hope
The first stage occurs immediately at birth. A baby is unsure and unknowing of the world around them. They do not know familiar person versus stranger. They trust their primary care-giver, the one person they see through out each day. If that person lets them down or is inconsistent the infant develops a general sense of mistrust. They can over-come that mistrust through support and begin to have hope.

Character:
Character: Most television show infants are not really highlighted, nor have a name. The shows that do use infants usually do not have names. Anyone of them in this stage is going to make eye contact with those around them, as well as make scans of the room and their surroundings. If they are not successful in the stage the will be uneasy and fussy a lot.

2. Early childhood 1.5 to 3 years old autonomy vs. shame and doubt will
The second stage is primarily when realization occurs. A child discovers their own body and the different things it can do; walk, talk, excrete, etc. When appropriately supported and encouraged the discovery of one's own body gives a sense of pride and excitement. When stagnated or fail to support the child's abilities and skills a feeling of doubt and shame restrict any further development. A sense of will and want to healthy form.

Character:
Character: Stewie, "Family Guy", is about around the age of two. Even though he talks (for the sake of his character) it is a little more advance then this stage. Typically he would be able to say a handful of words and usually not complete sentences. Besides that he is right on track for early childhood; he has recently learned to walk, is going through potty training, and is discovering sensation during bathroom experiences. He attempts a lot on his own and will try almost anything. Even when he fails he still goes on to the next tasks and does not let failure discourage him.

3. Play age 3 to 5 years old initiative vs. ...

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