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Helping Behaviors & Social Exchange Theory

1. If we are more likely to help those who are similar to us, than what does that mean in terms of helping behaviors and what are the implications as we try to increase helping behaviors in our society?

2. Are there ways to manipulate this trait as we craft public action campaigns using the various elements of the social exchange theories?

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1. If we are more likely to help those who are similar to us, than what does that mean in terms of helping behaviors and what are the implications as we try to increase helping behaviors in our society?

The implications of this proposition to try help increase helping behaviors in our society is that campaigns should be aimed at persuading the audience that we have more similarities than differences, and through ...

Solution Summary

If we help others who are more similar to us, this solution explores how we can use this to increase helping behavior in our society. It also explores ways to manipulate this trait as we craft public action campaigns using the various elements of the social exchange theories. References are provided.

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