Explore BrainMass

Qualitative Research - Advantage / Disadvantage

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Discuss the potential advantages and disadvantages of qualitative research methodology.

© BrainMass Inc. brainmass.com October 25, 2018, 10:04 am ad1c9bdddf

Solution Preview

Qualitative research, by definition, examines the relationship between variables in a subjective, non-quantifiable manner. It's often used to study human behaviors and motivations, and concerns itself with the why and how a decision is made as opposed to what, when and where. Since the nature of the variables measured are often abstract, they are ...

Solution Summary

Brief discussion of one advantage and one disadvantage to qualitative research in 215 words.

See Also This Related BrainMass Solution

Advantages and Disadvantages of Qualitative Research

Discuss at least two advantages and two disadvantages of qualitative research. Include details on how these advantages and disadvantages could affect outcomes of research in professional practice.

View Full Posting Details