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Qualitative Research - Advantage / Disadvantage

Discuss the potential advantages and disadvantages of qualitative research methodology.

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Qualitative research, by definition, examines the relationship between variables in a subjective, non-quantifiable manner. It's often used to study human behaviors and motivations, and concerns itself with the why and how a decision is made as opposed to what, when and where. Since the nature of the variables measured are often abstract, they are ...

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Brief discussion of one advantage and one disadvantage to qualitative research in 215 words.