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Qualitative Research - Advantage / Disadvantage

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Discuss the potential advantages and disadvantages of qualitative research methodology.

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Qualitative research, by definition, examines the relationship between variables in a subjective, non-quantifiable manner. It's often used to study human behaviors and motivations, and concerns itself with the why and how a decision is made as opposed to what, when and where. Since the nature of the variables measured are often abstract, they are ...

Solution Summary

Brief discussion of one advantage and one disadvantage to qualitative research in 215 words.