Reward and punishment for undesired behavior

I need an "objective" conversational response on how well this person has done on their discussion topic, titled undesired behavior and punishment? Your expert objective response should contribute small amount new information related to the discussion topic that is unique and interesting. If using sources please use scholarly sources that are cited using APA format

This is their discussion:

Punishment is a process that is meant to reduce the likelihood of an undesired behavior to occur. It uses a stimulus to weaken a response after it happens. Punishers are to be delivered immediately after the undesired behavior occurs. For example when my cat jumps on the table while we are eating, I immediately say "No" and throw him down to the floor. It may take multiple trials but after a while the cat learns he is not going to get the desired food and stays off the table. While punishment is meant to decrease an undesired behavior it does not always successfully produce desired results. Some reasons for this include how and when the punishment is given. Punishment has shown to be ineffective if it is too harsh or inappropriate for the undesired behavior. Also it can be difficult to punish immediately after the behavior has occurred hence it then gets reinforced resulting in reinforcing undesired behavior rather than desired.

One the other side of punishment is the use of rewards or reinforcement. Reinforcement can be effective way to increase a desired behavior if used correctly. When using reinforcement there are some things to keep in mind. Positive reinforcement is when a stimulus is delivered after the desired behavior occurs and negative is when there is the removal of an unpleasant stimulus. Whether reinforcement is positive or negative is used to increase a desired behavior. To ensure that reinforcement is effective it needs to be something that meaningful or valuable to the person it is being used with. If it does not hold value then it is less likely the person will continue to produce the desired behavior for that reinforcement. In the beginning it also needs to be delivered immediately and often after the desired behavior occurs. As you begin to fade the reinforcement it can be more spread out and in vary amounts. This is referred to as intermittent schedule of reinforcement. To ensure that reinforces are effective one needs to know who they are using them with and what behavior they are reinforcing.