Research Methodology Measures
Not what you're looking for?
Describe the similarities and differences between quantitative and qualitative research.
Address the following topics:
? Foundational belief systems
? Sampling approaches
? Data collection strategies
? Data analysis procedures
? Conclusions from data
? List sources and references
Purchase this Solution
Solution Summary
This solution describes and discusses differences between quantitative and qualitative research
Solution Preview
Research begins with questions that lead to strategies as to how to answer thoses questions. For example, efforts to answer questions in psychological research are developed through a workable hypothesis, which is a prediction regarding the relationship between the factors that you tend to measures (e.g., behavior).
? Measurements used in psychological research involve quantitative and qualitative approaches
Qualitative research is a method that is used to understand human behavior by investigating why or how a particular phenomenon occurred. Qualitative data uses descriptive terms to measure or classify data. Examples of qualitative data include surveys, interviews, focus groups, and telephone interviews etc. Additionally, Qualitative data are observed and not measured.
Quantitative research is based on a scientific method, which is a set of procedures used to observe, or conduct experiments. For example, quantitative data assume numerical values that can be measured. Quantitative data include experiments, variable analysis. However, interviews and surveys can also be quantified if the data are given numerical values such as a survey instrument requiring responses to statements that are measured. For example, Likert-type items that require participants to respond to statements that are numerically ranked such as strongly disagree (1) to strongly disagree (5).
? Foundation of belief systems
Psychological foundations are based on four approaches: (a) Naturalistic orientation, (b) biological orientation, (c) mathematical orientation, (d) ...
Purchase this Solution
Free BrainMass Quizzes
The Psychology of Sleep
This quiz is to check your understanding of the sleep-related part of psychology.
Abnormal Psychology
This quiz will explore the faucets of abnormal psychology, from the question of what is abnormal, to the intricacies of DSM diagnosable disorders.
Concepts in Personality Psychology
This quiz will test student's understanding of concepts relating to personality psychology.
Motion Perception
This quiz will help students test their understanding of the differences between the types of motion perception, as well as the understanding of their underlying mechanisms.
Sigmund Freud
How much do you know about Sigmund Freud's theories? Find out with this quiz!