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Qualitative or Quantitative Approach

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1. Review and summarize article.
2. In summary, provide purpose of study, why the author chose the research (qualitative or quantitative) approach/method. What are the similarities and differences for the two approaches in terms of this study? What approach would you have selected for the study and why?

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This solution reviews the article: "Why do change efforts fail? What can leaders do about it?" (Kee & Newcomer, 2008) on a number of dimensions.

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Let's take a closer look at this interesting study and topic. Please read the article first, if you have not done that yet.

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1. Review and summarize article. In summary, provide purpose of study, why the author chose the research (qualitative or quantitative) approach/method. What are the similarities and differences for the two approaches in terms of this study? What approach would you have selected for the study and why?

As a backdrop to this study, the authors used the study published by the Center for Creative Leadership that reported that "between 66 and 75 percent of all public and private change initiatives fail-a depressing statistic for those who seek to change an organization". And the study reported that the cause of failure of change efforts was "a resistant organizational culture" (Kee and Newcomer, 2008, p. 5).

Informed by this study, the purpose of this study by Kee and Newcomer (2008), which used a two-year longitudinal study of large-scale changes in six public and nonprofit organizations, was to investigate the roles that leaders played ...

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