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Proactive Crisis Management and the Media

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Is the best way to ensure a positive experience with the media and to be proactive in crisis management is to develop relationships with the media before a crisis.

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The solution discusses the topic of the most effective ways to create a positive experience with the media in proactive crisis management.

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While it is not always possible to have a positive experience with media in some situations, it certainly is a good idea to be proactive and form a good relationship with the media for normal purposes, which can only add value in a crisis. The ability to be proactive is important, especially in terms of communicating to both the internal and external environments. Externally, most news and important information is disseminated through the media. In most cases, the information is critiqued in the media as well, especially information about larger coporations.

When a business wants to make an ...

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