I need help solving this problem and also I need to know exactly what the constraints are for this problem and how to figure out the constraints.
Burnside Marketing Research conducted a study for Baker Foods on some designs for a new dry cereal. Three attributes were found to be most influential in determining which cereal had the best taste: ratio of wheat to corn in the cereal flake, type of sweetener (sugar, honey, or artificial), and the presence or absence of flavor bits. Seven children participated in taste tests and provided the following part-worths for the attributes.
(see chart in attached file)
a. Suppose the overall utility (sum of part-worths) of the current favorite cereal is 75 for each child. Formulate a linear programming model that can be used to determine the product design that will maximize the share of choices for the seven children in the sample. Determine the optimal solution.
b. Assume the overall utility of the current favorite cereal for children 1-4 is 70, and the overall utility of the current favorite cereal for children 5-7 is 80. Modify the linear programming model used to determine the product design that will maximize the share of choices for the seven children in the sample. Determine the new optimal solution.
This is an operations research problem to determine the optimal solution for product design of cereal.
Financial Research Report: CostCo
This assignment is an analysis of a U.S. publicly-traded company, with either a subsidiary or division operating outside of North America and its common stock as a prospective investment. Format and actions to complete:
Company Overview. Conduct research and describe the company, its operations, locations, markets, and lines of business. Collect financial statements for the past 3 years, fiscal or calendar.
Ratio Analysis. Perform trend and ratio analysis on current and fixed assets, current and long term liabilities, owner's equity, sales revenues, EBIT, net income, and earnings per share. Project these trends 3 years in the future.
Stock Price Analysis. Research the company's common stock price for the past 5 years. Research the Standard & Poor's Stock Market Index (S&P 500) for the past 5 years. Chart the price movement in the company's common stock against the S&P price movement. State and support your opinion on the company's common stock as an investment today.
Foreign Operations. Select a company subsidiary or division operating outside of North America and describe the subsidiary's or division's operation, location, market(s), and line(s) of business, and how they relate to the parent company's operations. Compare the financial growth of its overseas operations for the past 3 years.
Global Analysis. Decide whether, in the event of an economic slowdown in the U.S., the company's overseas revenue generation might serve to shelter the parent from slow or negative growth in the U.S. market. Explain and support your opinion.
References. Use at least 5 referencesView Full Posting Details