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Staying Competitive, Long Term Marketing Strategies

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1. What would be a good set of 5 best practices specific for Boeing for conducting market research?

2. How would I determine what steps Boeing could take in the immediate future to be more competitive in the federal acquisition market?

3. What would be considered a long term (5+ years) strategy for Boeing to be more competitive in the federal acquisition market?

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1. What would be a good set of 5 best practices specific for Boeing for conducting market research?

The company could do a situation analysis wherein the factors that are conducive for its flagship market share (airplanes and military equipment) are viewed from a political, economic, social, technological, and financial vantage point. These practices would enable the company to conduct market research in the context of external decisions that greatly impact the market. Decisions by governments, which are widely political in nature, have great impacts upon market share for Boeing and conducting market research under this paradigm would benefit them (123HelpMe, 2012).

Economic factors such as increases in fuel costs, ...

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