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McDonald's in the global market

Introduction:
McDonald's exemplifies American influence as part of economic globalization.

Tasks:
To what extent and how is McDonald's:

An expression of American culture?
An expression of a global culture?

Support your answer with concrete examples from the extract attached below.

Attachments

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McDonalds is an example of what American's eat and drink and how we market to the public. It is based on the ability of the company to bring the American experience to the customer, no matter where the customer is located. McDonalds' icon of the ...

Solution Summary

A discussion about what makes McDonalds both global and American.

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