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McDonald's in the global market

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McDonald's exemplifies American influence as part of economic globalization.

To what extent and how is McDonald's:

An expression of American culture?
An expression of a global culture?

Support your answer with concrete examples from the extract attached below.

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McDonalds is an example of what American's eat and drink and how we market to the public. It is based on the ability of the company to bring the American experience to the customer, no matter where the customer is located. McDonalds' icon of the ...

Solution Summary

A discussion about what makes McDonalds both global and American.

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McDonald's Adaption to Global Markets

Case study question:
McDonald's was called "the poster boy for the proliferation of standardized global products" ( Hill, 2009, p. 436). They have also been a model for adaptation to local markets. What are some key learning points that apply to cultural acceptance and supply chain management as demonstrated by McDonald's?

This solution provides an example of how McDonald's expanded into India, by altering its menu to include foods popular in the culture. By including menu items specific to the culture of India, this helped to create acceptance of a "foreign" food provider. It would be a sound business decision to obtain products locally for the production of some items; to assist with the local economy.

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