Values are tied to culture, they do not operate in isolation. Values are critical, primarily because they compel our actions. In this regard, it is necessary for us to examine the concept of values within the context of culture. To do this, I propose the studying and understanding of intercultural communication.
One of the greatest agents in our world today is change. We are able to analyze change in different cultures by studying the values that drive these cultures. Some cultures are oriented to the past. This means that they value their experiences which make them largely reluctant to change. Some cultures are oriented to the present; interested in everyday living and welcomes change as it gradually occurs. Other cultures support an orientation to the future. These cultures regard change optimistically since it sees possibilities for improvement from both the past and present.
Cultures that are oriented to the past support the belief that the relationship between humans and nature is one of subjugation. Correspondingly, they feel as though they cannot impose change and thus accept things as they are; unavoidable and without complaint. On the converse, cultures oriented to the future believe that mankind can master nature and so behave differently under similar circumstances. They are anxious about change as a means of taking charge of their surroundings. According to Edward T ...
The cultural values and orientations are analyzed. The intercultural communications are examined.