Explore BrainMass

relationship with my target customer or patient

What is your relationship with your target customer or patient? How would you evaluate the customer or patient in a new light from a marketing perspective?

© BrainMass Inc. brainmass.com June 25, 2018, 12:33 am ad1c9bdddf

Solution Preview

My relationship with my target customer or patient should be "need based." While there are various types of marketing such as "new products" which is what the cell phone organizations base sales on and "cheapest price" for our products which is why you should buy from us which is Walmart's marketing concept. What if the customer doesn't want the new product or doesn't buy a product based on price? This is where need based selling comes into play. When an organization takes the time to get ...

Solution Summary

The relationship with a target customer or patient is briefly explored.