A register dietitian has been asked to help the lawyers decide which hydrating product (water, Gatorade, or PowerAde) is best for them. She needs to do a presentation that explains the pros and cons takeing into consideration the effect on their health and overall wellness.
For most of your life you have been drinking water and/or some water based drink. You could easily name your favorite beverage brand. We know water is natural and therefore (probably) good for us. Are these other products good for us? Whose studies should we believe? What is their proof? Let's explore by comparing labels, information, and marketing strategies!
You are a Registered Dietitian, and you have been invited to a Lunch and Learn program at a very large law firm. The firm must make a decision about which company they will select for a year long beverage contract. The lawyers must choose water, Gatorade, or Powerade. Of the 55 attorneys attending your presentation, 32 of them workout regularly for 1 hour five days out of the week.
The title of your presentation is: "Water: An Overlooked Essential Nutrient." The firm has requested that you address all of the questions mentioned in the introductory paragraph while creating a handout that compares water, Gatorade, and Powerade on the following categories:
Advantages of consumption (include research reviews)
Disadvantages of consumption (include research reviews)
The easiest and more concise presentation is a power point. You can give the information visually and in handouts that allows the individual to take notes or review later.
The following is a guided step by step solution to prepare a power point presentation including what information each slide could cover and speaker notes. Specific information needed to finish the presentation is attached and resources included.
The title of the presentation is: "Water: An Overlooked Essential Nutrient."
First power point slide content-
"How much water is needed to keep hydrated?"
Second slide content:
A picture of glass with water with the words: 8 glasses - 8 ounces of water a day- NOT SO.
Speaker indicates that usually it is recommended that you need 8 glasses of water a day to keep hydrated but this does not apply to a person who exercise.
Third slide title: "New guidelines of the Institute of Medicine for hydration".
Women: approximately 2.7 liters (91 ounces) of total water -- from all beverages and foods -- each day
Men: an average of approximately 3.7 liters (125 ounces daily) of total water.
Source: IOM (2004) "Dietary Reference Intakes: Water, Potassium, Sodium, Chloride, and Sulfate".
Refer to the pdf attached 'Dietary References Intakes' from the Institute of Medicine. Speaker can refer to "Hydration choices" at the International Botted Water Association (IBWA) page http://www.thefactsaboutwater.org/health/hydration-choices/ to explain the different sources that add to the total water daily intake. It should also emphasize that these needs change depending if a person has a sedentary life vs. active life, during exercise or with the weather (heat).
Fourth slide title: Normal replacement of electrolytes: sodium and potassium
-3.8 grams of salt to replace daily lost on average through sweat and complete nutrients needed; tolerable upper intake level (UL) 5.8 grams per day;
-4.7 grams of potassium per ...
A register dietitian has been asked to do a presentation during lunch to lawyers to help them decide which hydrating product (water, Gatorade, or PowerAde) is best for them. The solution is a guided step by step preparation of a possible power point presentation that includes information on daily electrolytes and intake of liquids, reasoning for replenishing them, how to prepare a table to discuss the products and attachments with valuable information to complete the presentation. References included.
Marketing Plan of Gatorade
I need assistance with composing a growing Marketing Plan for Gatorade, a company of PEPSICO. I have attached all of the specifics required.
Thanks in advance for your time and assistance.
1. Present the NAME of YOUR ORGANIZATION.
2. Present the organization's MISSION STATEMENT.
3. Present a list or table of the major PRODUCTS, GOODS, or SERVICES categories that the company produces and or sells, with an explanation of each. You will present more detail regarding what the company sells and to whom it sells what it sells in SLP 2 #7-9.
4. Present a list of COMPETITORS for the business (if it is small) or a product category (if the company is quite large).
5. Discuss your company's POSITION in the MARKET place relative to competitors, explain your company's strategies or COMPETITIVE ADVANTAGES. and present anything else that you believe communicates your understanding of your business relative to its primary competitors.
6. List what you believe are TWO PRIMARY ATTRIBUTES on which your business competes (such as quality and price) and create a positioning map showing where you are relative to competitors on these TWO criteria.
7. List your PRIMARY TARGET MARKETS (TM's) and name and define them.
8. List your primary PRODUCT CATEGORIES and name and define them.
9. Create a PRODUCT-MARKET GRID with each market down the side, and each product category across the top that illustrated which markets and products are served by your selected organization.
10. Explain if your company follows a market development STRATEGY or a product development strategy, or both. Also explain the basis for choosing that strategy or those strategies.
11. Explain if and/or how your organization has a COMPETITIVE ADVANTAGE relative to its PRODUCT MIX.
Note that included with the Qs in SLP2 is a elaboration of the Qs listed here. In addressing the Qs, at a minimum use TARGET MARKET and PRODUCT STRATEGY as your heading and use the CAPITALIZED and BOLD words in the Qs as subheadings. Please answer these SLP2 questions by adding approximately 3-4 pages to your summary of your SLP1 activities or revised SLP1 and submit it for grading by the end of this module.
12. Describe how products get from manufacturer through the "DISTRIBUTION channel" to the final consumer, if your organization manufactures a product or products.
13. Describe LOGISTICS or how products are transported (land, sea, air, etc.)-- or even how component parts are obtained for manufacturing, if your organization manufactures a product or products.
14. Describe the retail PHYSICAL FACILITY to including its location, its exterior and interior appearance, and related "place" issues, if your organization is a retailer.
15. Explain, with regard to the product(s) (good(s) and/or service(s)) your organization offers, if your organization has a COMPETITIVE ADVANTAGE with its DISTRIBUTION channels or issues?
Note that included with the Qs in SLP3 is a elaboration of the Qs listed here. In addressing the Qs, at a minimum use DISTRIBUTION STRATEGY as your heading and use the CAPITALIZED and BOLD words in the Qs as subheadings. Please answer these SLP3 questions by adding approximately 2-3 pages to your summary of your SLP1 and 2 activities or revised paper that combined SLPs 1 and 2 and submit it for grading by the end of this module.
16. Recalling that promotion includes: advertising, personal selling, publicity, and sales promotion, describe the PROMOTIONAL MIX of your chosen organization.
17. Analyze the promotion of your chosen organization, relative to your products and markets, as if you were making a report to management. Be as specific as possible and be sure to draw on Module 4 background materials in describing the INTEGRATION of the MARKETING MIX.
18. Briefly (1-4 paragraphs), explain if and/or how your organization has COMPETITIVE ADVANTAGE in PROMOTION? If it does not have competitive advantage in promotions, explain why it doesn't have that advantage.
19. Describe the PRICING STRATEGIES and TACTICS of your chosen organization using the proper marketing terminology. Pricing strategies can be simplistically referred to as "above-the-market (higher than competition); at-the-market (same as competition); or below-the-market (lower than competition). You also can use terms such as "skim pricing", "penetration pricing" or other terms you will learn in this Module and in your research.
20. Analyze the pricing strategies and tactics followed by your organization. Be as specific as possible and be sure to draw on Module 5 background materials in describing the INTEGRATION of the MARKETING MIX. (This is the same question as you answered for product, distribution, and promotion; but for pricing).
21. Briefly, explain if your organization has COMPETITIVE ADVANTAGE relative to PRICING.