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Analyzing Websites

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Take any 2 (off your choice) websites from possible competitors to your company or organizations with a similar mission to yours. Answer the following questions pertaining to these websites. Do not simply answer yes or no to the questions; explain your answers. Remember to include a link to each website in your References page so that I may resource it as well. APA formatting is used where applicable.

1.What are some particular things about this website that you admire?
2.What could have been done better or more concisely?
3.Could any of the information you see be better represented in a graphic?
4.Do any of the graphics you see demand further explanation?
5.Are there areas in the website that could be enhanced by adding a chart or table?
6.Discuss the aesthetic properties of the website in terms of white space, font style and color, layout, ease of navigation, etc.

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Hello and welcome to Brain Mass today! You logged in and asked for continuing help for the project that we are working on together. Thank you again for allowing me to help with this!

Today, your professor asked you to do the following:

Take any 2 (off your choice) websites from possible competitors to your company or organizations with a similar mission to yours. Answer the following questions pertaining to these websites. Do not simply answer yes or no to the questions; explain your answers. Remember to include a link to each website in your References page so that I may resource it as well. APA formatting is used where applicable.

I went ahead and found two ?competitor? websites for you to use for your project: One is called North Georgia Lawn from Georgia, and the second is Stone Ferris Lawn Service of Fort Meyers Florida. What you need to do for your assignment is to analyze both of these web sites so that you have a good understanding of how to create one for yourself (I am assuming that this will be a future part of the project too)!

Let us both take a look at North Georgia Lawn First. They can be found at www.northgeorgialawn.com/commercial-lawn-care-services.html and the APA citation for the Works Cited area will be:

North Georgia Lawn. (2013). Found February 6, 2013: http://www.northgeorgialawn.com/commercial-lawn-care-services.html

1. What are some particular things about this website that you admire?

For this requirement, you need to tell your professor what your opinion is of this web site overall. What do you like about it? What catches your eye? What would you use in your own web site from this one? I actually liked this web site a lot. The first thing that struck me is that it was peaceful and tranquil to look at. Part of this is because of the use of the color green as the predominant color in it, and the other part is the slideshow that is provided of various garden landscapes. It was well-done in appearance and provided a good tone.

2. What could have been done better or more concisely?

This, again, is your opinion of what you did not like about this web site. Is there something about the color that is unattractive to you? Do you like the font that was used for the words? The part that I did not like was that it was too wordy at the bottom. At least 3/8th of the site was dedicated to customer testimonials. Although this is important, perhaps not so much space should have been dedicated to this ...

Solution Summary

The expert examines analyzing websites. Thing that could be done more concisely are determined.

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Analysis Market Research

Activity 1: Research Activity: Economic Outlook

You work at a company that manufactures low-cost computers and is currently considering entering India. Use the World Development Indicators (WDI) - the World Bank's premier data compilation of data on development - to gather information on this country. Prepare a short report focusing on the economic policy and external debt, education, and infrastructure of India as it applies to your company's product. Make sure you examine the trends India may have been experiencing over the past few years in your selected variables. Your report should be a maximum of 1 page, double-spaced, Word or PDF document. However, you can have unlimited number of exhibits that should be put in an Appendix in the same file.
Hint:
• http://globaledge.msu.edu
• Go to Resource Desk: http://globaledge.msu.edu/ResourceDesk/
• Search Phrase: "World Development Indicators"
• Resource Name: World Bank: World Development Indicators globalEDGE™
• Category: "News & Periodicals: Publications"
• Website: http://data.worldbank.org/indicator
On the World Bank website, click on the "By Country" tab and select India. Then, go to the corresponding indicators.
Activity 2: Research Activity: Business Taxation

The top management of your company has requested information on the tax policies of Denmark. Using the Denmark business guide on Deloitte International Tax and Business Guides, a resource that provides information on the investment climate, operating conditions, and tax system of the major trading countries, prepare a short report summarizing your findings on Denmark's business taxation. Your report should be a maximum of 1 page, double-spaced, Word or PDF document. However, you can have unlimited number of exhibits that should be put in an Appendix in the same file.
Hint:
• http://globaledge.msu.edu
• Go to Resource Desk: http://globaledge.msu.edu/ResourceDesk/
• Search Phrase: "Deloitte International Tax and Business Guides"
• Resource Name: "Deloitte International Tax and Business Guides"
• globalEDGE™ Category: "Research: Multi-Country"
• Website: http://www.deloitte.com/taxguides
On the website, go to the "Jurisdiction selector" and select Denmark. Once on the Denmark page, click on "Download the Guide". The information requested can be found in the "Business taxation" section of the guide.
Note: Cite all your work where possible

Activity 3: Research Activity: Hofstede's Dimensions

The cultural distance of countries in which your firm operates is one of the many explanations of significant differences that your U.S.-based employees face when travelling to different affiliates worldwide. Typically, an index of cultural distance can be determined by summing the squared differences of country-level scores such as those introduced by Hofstede's cultural dimensions and then taking the square root of the summation (this is called the Euclidean distance). At the present time, your firm has operations in Turkey, Poland, Costa Rica, South Africa, and Indonesia. Using the Hofstede Cultural Dimensions Resource Center based on studies involving cultural dimensions to assess all five countries, determine which affiliates are located in a culture that is least and most similar to the U.S. As there are four main components of each overall cultural distance score, which component(s) can be considered most influential for each country? Your report should be a maximum of 1 page, double-spaced, Word or PDF document. However, you can have unlimited number of exhibits that should be put in an Appendix in the same file.
Hint:
Option 1
• Go to: http://globaledge.msu.edu
• Search Phrase: "Hofstede Cultural Dimensions Resource Center"
• Resource Name: Geert Hofstede Cultural Dimensions Resource Center
• globalEDGE™ Category: "Reference: Culture"
Option 2
• Website: http://geert-hofstede.com/countries.html
• Once on the website, select the corresponding countries
Option 3
• Use this Excel file with rankings for all countries.

Activity 4: Research Activity: Trade Barriers and Corruption

You work at a pharmaceutical company that is considering entering India, Chile, Canada, China and Turkey. Conduct the appropriate level of research in a trade barriers database to identify information on India's current requirements (tariffs, duties, non-tariff barriers, investment-related barriers, and intellectual property rights). Also, the company is worrying about potential corruption. Using Transparency International's Corruption Perceptions Index (CPI) that is a comparative assessment of a country's integrity performance, find how the above countries rank. Further, identify the five countries with the lowest and the five with the highest CPI scores according to this index. Do you see any trends between CPI scores and the level of economic and social development of a country? Your report should be a maximum of 1 page, double-spaced, Word or PDF document. However, you can have unlimited number of exhibits that should be put in an Appendix in the same file.
Hint:
Trade Barriers Database:
The quickest way to reach this information would be to search globalEDGE using the phrase "trade barriers database" at http://globaledge.msu.edu/. Select the Market Access Database website. Once there, select "Trade Barriers Database". Then under sector, select Pharmaceuticals; under country select all (e.g., highlight all countries or just the countries you need), and under measure select all. A series of reports are listed from which those with more general titles will provide adequate insight for the exercise.
Search Phrase: "Trade Barriers Database"
Resource Name: Market Access Database
Direct link to the Website: http://madb.europa.eu/mkaccdb2/indexPubli.htm
Corruption Perception Index
Go to Resource Desk: http://globaledge.msu.edu/ResourceDesk/
Search Phrase: "Corruption Perceptions Index"
Resource Name: Transparency International - Corruption Perceptions Index
globalEDGE™ Category: "Research: Rankings"
Direct link to the Website: http://www.transparency.org/research/cpi
Or for archival data: http://archive.transparency.org/policy_research/surveys_indices/cpi/

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