I'm having a problem with one question that I'm working on.the question is :
Choose one of the four above examples of organizations you have used in the above table and elaborate verbally in writing on the information in that column.
The one that I'm working on is Target Co.© BrainMass Inc. brainmass.com October 25, 2018, 1:32 am ad1c9bdddf
Target operates in the highly competitive retailing industry, which can be termed as oligopolistic in nature because only few firms dominate the marketplace, such as target, walmart, kmart, etc. These few large, nationwide ...
Target operates in the highly competitive retailing industry, which can be termed as oligopolistic in nature.
Integrated Marketing Communications Brief of Target Corporation
I'm looking for some one to help me with communicating the Value: Integrated Marketing Communications Brief. For a brand that has a brand problem.
Communicate the Value: Integrated Marketing Communications Brief
Select a brand that has a brand problem. For example, recent player legal troubles have been a problem for the NFL brand. Another example is the Bonefish Grill, the country's second largest seafood chain after Red Lobster. Although their check average is more than $3.00 less than Red Lobster, many consumers see that brand as "expensive".
And develop an IMC brief. This deliverable will be used to instruct an external company that will be hired to develop an integrated marketing communications (IMC) campaign for your company. The deliverable will be presented in four to five page paper and will follow APA formatting guidelines including a cover page and reference page (Those two pages are included in the page count. Therefore, only two to three pages of actual content is needed).
The brief should be a concise word document that answers each of these questions. Make sure to answer each question as the information is critical to help guide the creative team that will formulate the IMC campaign.
Why are we developing a new IMC campaign?
• What is the problem?
• What is our objective (quantified)?
Who is the target customer?
• Who are we trying to reach? What are the characteristics of the target market?
What is the message?
How does our target currently perceive us?
How would we like the target to perceive us?
• What is the most persuasive idea we want to convey?
• What creative guidelines do we have to consider (e.g., logo, font, corporate colors)?
When will the message be delivered?
• What timeframe are we looking at for development and delivery?
Where will the message be delivered?
Which media will provide the most effective communications mix?
How much will it cost?