Compare and contrast the different diversification strategies being used by Target Corporation and competitors within the discount variety retail industry. Recommend a diversification strategy that best fits the discount variety retail industry.
Diversification of Target is that it has started selling more upscale, fashionable goods instead of competing directly against Wal-Mart and Kmart. Target has also started selling its goods through Target.com website. Since, Target owns its supplier The Associated Merchandising Corp, Target can easily change over to more fashionable goods. In addition, Super Target and ...
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