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McDonald's strategies in China with those of Wal-Mart in Mexico

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Compare and contrast McDonald's strategies in China with those of Wal-Mart in Mexico?

What role did the policies of various governments play in influencing the international expansion strategies of both McDonald's and Wal-Mart?

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McDonald's strategies in China with those of Wal-Mart in Mexico are thoroughly compared.

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Answer:
Compare and contrast McDonald's strategies in China with those of Wal-Mart in Mexico?
McDonald's strategies in China: If we look at the McDonald's strategic plan in China we can find that the company mainly focused on core menu extensions, convenience and value creation. In China McDonald's is continuously trying to increase its brand value through different range of products. It is trying to attract the Chinese customer by providing their traditional taste and preference in ...

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  • Bsc, Madras University
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