Select a firm whose stock is publicly traded on a U.S. stock exchange. What strategic changes has this firm made over the past 18 months to respond to changing macroeconomic conditions? Were those strategic changes successful? Could the firm have made additional or better strategic choices?
The company selected for this assignment is Ford. The global recession had a major impact on the fortunes of the automobile industry players and have resulted in significant reduction in sales and profitability in the last few years. Further, increasing competition across the globe, especially from Japanese and Korean manufacturers like Toyota, Honda, Hyundai, etc. have resulted in significant losses for players like Ford. ...
Describes the strategic changes made by publicly traded firm in response to changing macroeconomic conditions and evaluates the success of those strategies.