According to Cahner's In Stat Group, the number of worldwide wireless phone subscribers will soon reach 1 billion. In the US alone, the number of subscribers is expected to rise by 17 million per year for the next 5 years. Contributing to the extensive growth are lower prices, larger geographic coverage, prepaid services, and Internet enabled phones. While the actual cost of basic wireless phone is about $75, most carriers offer their customers a free phone with a one year service agreement. Is this pricing strategy rational? Explain.© BrainMass Inc. brainmass.com October 24, 2018, 11:46 pm ad1c9bdddf
This strategy is rational because by offering free phones, the wireless companies are able to ...
According to Cahner's In Stat Group, the number of worldwide wireless phone subscribers will soon reach 1 billion.
Important information about Positioning and Differentiation Strategies
Identify the positioning and differentiation strategies for the a new beer product.View Full Posting Details