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See the attached file.
Here Kodak is acting in anticompetitive manner. An anticompetitive behavior is a behavior where a company tries to refrain from falling into direct competition. If Kodak doesn't want to provide dealership to a dealer who wants to sell the Kodak product along with Fuji and Mitsubishi then in this situation the company doesn't want to put its product in competition with Fuji and Mitsubishi. A dealer who will sell the three products together knows the market sentiments and hence would compare the product in front of the customer and this will affect the market position ...
Kodak is used as an example of branding through advertising, innovation, etc.