Discuss what are the three key aspects of research (originality, gain/contribution and knowledge and understanding)?
Which one of them you consider the most important, or are they equally important?
With academic references.
This solution is a discussion about the three key aspects of a research i.e. originality, contribution, and knowledge gained. There are points to highlight the importance of each aspect in the research.
Culture and Consumption Motivation Part II
Do cultural dimensions correlate with purchase decisions? In this report, you will set out to address this question. Using the SPSS spreadsheet you submitted last week, you will create an empirical journal article, much like the one you critiqued as your Unit 3 Individual Project.
1.Provide a general research background on consumers' motivation to buy.
2.Describe the data collection process.
3.Demographic Charts & Tables:
â-¦Pie Chart for Gender (add a written description below it)
â-¦A chart for Age (add a written description below it)
â-¦Descriptive Statistics of the 6 Factors (add a written description below them)
4.Four (4) Hypothesis Tests (one of which must be a regression)
â-¦Write out a Null & Alternate Hypothesis (alpha = .05)
â-¦Run the test, state the decision rule
5.Apply the research to the findings of your study. What are the implications for marketers?View Full Posting Details