Purchase Solution

Vertical market software

Not what you're looking for?

Ask Custom Question

Does Microsoft's entry into industry-specific applications signal the end for smaller industry-specific software developers? What changes in strategy by such developers are necessary to compete with Microsoft?

Purchase this Solution
Solution Summary

The expert determines if Microsoft's entry into industry-specific applications signal the end for smaller industry-specific software developers.

Solution Preview

Does Microsoft's entry into industry-specific applications signal the end for smaller industry-specific software developers?
- The short answer is "No, Microsoft's entry into industry-specific applications DOES NOT signal the end for smaller industry-specific software developers".

"What changes in strategy by such developers are necessary to ...

Purchase this Solution
Free BrainMass Quizzes
Java loops

This quiz checks your knowledge of for and while loops in Java. For and while loops are essential building blocks for all Java programs. Having a solid understanding of these constructs is critical for success in programming Java.

C# variables and classes

This quiz contains questions about C# classes and variables.

Excel Introductory Quiz

This quiz tests your knowledge of basics of MS-Excel.

Word 2010: Table of Contents

Ever wondered where a Table of Contents in a Word document comes from? Maybe you need a refresher on the topic? This quiz will remind you of the keywords and options used when working with a T.O.C. in Word 2010.

Basic Networking Questions

This quiz consists of some basic networking questions.

View More Free Quizzes
Related BrainMass Solutions

  • Difference between vertical and horizontal market software

    The following representation shows the differences/relationship between the vertical and horizontal market software. VERTICAL SOFTWARE versus HORIZONTAL SOFTWARE.

  • vertical and horizontal market

    and so, the vertical market software is for a particular client.

  • Customer Relationship Management System and Marketing

    Examples of CRM systems software available in the market are SAP, Salesforce.com and Oracle.

  • Horizontal and Vertical Growth

    The strategy will help to gain a larger market share. A real world company that focuses is on vertical growth is Apple Inc. It has controlled the hardware and software production of iPhone and the iPad.

  • Key attributes of e-storefront/5 benefits of B2B commerce

    It is a focused market that only meets limited needs typically based on a specific industry. For instance, an example of a vertical market would be software targeted for a particular industry, like healthcare.

  • Apple: Internal analysis using SWOT

    The vertical integration at Apple enables the company to design unique products, and to integrate them with its software.

  • Strategic Analysis of Apple Inc.

    - Apple has gone into vertical integration with a control over hardware and software supplies but the brand could not establish well in Operating Systems market competing with already established companies like Microsoft.

  • Competition, Conglomerates, and Google

    Vertical, Horizontal, and Conglomerate mergers all pose various issues in addressing antitrust issues and maintaining the market for competition.

  • Economics of the Internet

    Because the market structure for computer parts is similar to that for books, we can use a similar strategy to that employed by Brynjolfsson et al. This is a vertical structure in which a manufacturer evenly distributes the software to retailers.

View More Related Solutions