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Business Market Screening

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Can someone please help me I plan to develop a product that helps prevent people in Africa from becoming HIV positive? The name of my product is Miracle Pill this pill should only be taken once a day by an adult and the medication can be administered to children by syrup. Please help me describe the following topics.

Can you think of a better product to sell in Africa to help them improve their quality of living? Should I choose a different country/product?

*Basic need potential
*Import restrictions
*Price controls
*Government and public attitude toward buying American products

**Please see attachment for sources

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There is no need to change the product as there is great need for prevention of HIV in Africa.

*Basic need potential:
1. The prevalence of HIV in Sub Saharan Africa is very high and hovers around 6%.
2. In Uganda it had peaked at 11% even though now it is at around 6%.
3. Once the infection takes place the treatment is very costly and cannot be afforded by the people.
4. The miracle pill will be a boon for the populace of Africa and has a large market.
5. The AVR treatment is very costly and in Western Countries is available at $10,000 to $15,000 for a year's treatment now third world countries are producing AVR at $140 for a year's treatment and these drugs are imported into African Countries.
*Import restrictions:
1. Import restrictions on Miracle Pill will be lifted if it is proved that the ...

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See Also This Related BrainMass Solution

Market Screening

Resources: http://www.mhhe.com/business/management/intlonline/ and Appendix A
? Visit http://www.mhhe.com/business/management/intlonline/ to select a region and
country to review for your final project.
? Inform your instructor of the country and product you chose for the final project. (I was thinking region 4 put need help with product- your choice)
? Complete the market screening portion of your final project using the sources of
information that relate to your selected country found on the Business Around the World
Web site.
? Summarize your findings in a 200- to 300-word response.
? Address the following topics:
o Basic need potential
o Import restrictions
o Price controls
o Government and public attitude toward buying American products

Maximum of 300 words.

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