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Market Screening

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Resources: http://www.mhhe.com/business/management/intlonline/ and Appendix A
? Visit http://www.mhhe.com/business/management/intlonline/ to select a region and
country to review for your final project.
? Inform your instructor of the country and product you chose for the final project. (I was thinking region 4 put need help with product- your choice)
? Complete the market screening portion of your final project using the sources of
information that relate to your selected country found on the Business Around the World
Web site.
? Summarize your findings in a 200- to 300-word response.
? Address the following topics:
o Basic need potential
o Import restrictions
o Price controls
o Government and public attitude toward buying American products

Maximum of 300 words.

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Solution Preview

The countries selected are in Group 4 and these are Argentina and Brazil. Of these Argentina, has a need for importing items like machinery, mechanical and electronic appliances and devices, cars, chemicals, fuels, metallurgical minerals and metal manufacturing. Of these the imports of agricultural machinery is increasing very quickly, it has increased from 86, 749,000 US dollars in 2001 to 211,366,000 US dollars in 2005 (International Trade Center 2005). In Argentina there is a demand for the product that we are planning to export that is the hydraulic scraper. This scraper is towed behind the tractor, the hydraulic system is connected and apron is raised. With the ...

Solution Summary

This solution talks about market screening. It then discusses issues like basic need potential, import restrictions, price controls and government/public attitude.

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