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    15 MCQs on marketing

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    1. A ______________ might consist of a fast food item, a gourmet meal from a four-star restaurant, frozen pizza, a steak cooked at home, and a Slim-Fast® Optima Shake.
    _____ a. product market
    _____ b. generic market
    _____ c. target market
    _____ d. marketing mix
    _____ e. segmented market

    2. Positioning refers to how a company's marketing department thinks about proposed or present
    brands in a market.

    _______True _______ False

    3. The following are all major stages of a product life cycle except:
    _____ a. Sales decline
    _____ b. Market maturity
    _____ c. Market Introduction
    _____ d. Market Implementation
    _____ e. Market Growth

    4. Five levels of brand familiarity useful for strategy planning are:
    _____ a. generic, store-brand, national, regional and local
    _____ b. non-recognition, low recognition, moderate recognition, complete familiarity, and
    recognition by another name (e.g., store brand).
    _____ c. non-acceptance, acceptance, requested, logo-recognized, and generic preferred.
    _____ d. rejection, substituted, non-recognition, acceptance and preference.
    _____ e. rejection, non-recognition, recognition, preference, and insistence.

    5. The correct steps in the new product development process are:
    _____ a. Idea generation, screening, idea evaluation, development, and commercialization
    _____ b. Idea creation, market research and development, and introduction of product
    _____ c. Product positioning, idea screening, evaluation, and commercialization
    _____ d. Idea screening, idea development, marketing research, and commercialization
    _____ e. Defining the product attributes, defining the positioning strategy, market research, and

    6 . According to Kotler, _________are the easiest marketing-mix element to adjust.
    _____ a. promotions
    _____ b. distribution channels
    _____ c. product features
    _____ d. prices
    _____ e. sales tactics

    7. Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.

    _______True _______ False

    8. Ideally, "good market segments meet the following criteria:

    _____ a. Single market, unique, screening, idea evaluation, and segmented
    _____ b. Competitive, homogeneous, diversified, and penetrated
    _____ c. Homogeneous, heterogeneous, geographic, and penetrated
    _____ d. Homogeneous, heterogeneous, substantial, and operational
    _____ e. Substantial, multiple target, operational, and homogeneous

    9. A key objective of marketing is to:
    _____ a. Offer the right product at the right price
    _____ b. Find a break though opportunities
    _____ c. Satisfy the needs of some group of customers that the firm serves
    _____ d. Develop a competitive advantage
    _____ e. Offer new or improved products

    10. Quality and satisfaction depend on:

    _____ a. The total product offering
    _____ b. The need satisfying offering of a firm
    _____ c. The service offering
    _____ d. A product assortment
    _____ e. A product line

    11. Decisions regarding price are important because it affects both:

    _____ a. Flexibility and company earnings
    _____ b. The number of sales a firm makes and company earnings
    _____ c. Product life cycle and discounts
    _____ d. Discounts and company earnings
    _____ e. Transportation cost and company earnings

    12. Pricing objectives include all except:

    _____ a. Target return
    _____ b. Maximize profits
    _____ c. Temporary discounts
    _____ d. Dollar or unit sales growth and market share growth
    _____ e. Meeting competition

    13. Break even analysis is a pricing solution that evaluate whether the firm will be able to break even.
    _______True _______ False

    14. An example of a properly trademarked name is:
    ____ a. Coca-Cola
    _____b. Nescafé® coffee
    _____c. Dunkin' Donuts
    _____d. tic tacs®

    15. The four unique elements to services include:

    _____ a. Independence, intangibility, inventory, and inception
    _____ b. Independence, increase, inventory, and intangibility
    _____ c. Intangibility, inconsistency, inseparability, and inventory
    _____ d. Intangibility, independence, inseparability, and inventory
    _____ e. Interdependence, inventory, inseparability, and increase

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    Solution Summary

    This posting contains responses to following 15 MCQs on marketing