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GM and the future

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Do you think that the the worst is over for GM?

From a marketing standpoint, what does GM need to do in order to overcome their current troubles? 5 examples

From an operations standpoint, what does GM need to do in order to overcome their current troubles? 5 examples

Are these suggested solutions from marketing and operations standpoints in congruence or conflict with each other? 5 examples

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Solution Summary

Do you think that the the worst is over for GM?

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Do you think that the the worst is over for GM?

I do not think that the worst is over for GM simply due to the fact that established players like Toyota and Honda, as well as other Japanese and Korean companies and new players from countries like China and India, are giving stiff competition to the company with their product offerings and increasing their market share at a rapid face. Further, recession in USA coupled with rising cost concerns is hurting GM's profit. Although GM is trying hard to overcome all its problems and trying to create a turnaround for itself, the worst is certainly not over for GM as it continues to faces pressures from all angles.

From a marketing standpoint, what does GM need to do in order to overcome their current troubles? 5 examples

From a marketing standpoint, GM can do a host of things, including:

Increased marketing efforts and focus on new and emerging/fast growing markets like India with customized, innovative and more focused marketing strategies.

Extensive marketing efforts for fast growing Hybrid car segment to capture market share from existing players like Toyota and Honda

As exterior styling is cited as top reason for purchase, GM should continue to promote styling as a key feature in its ...

Solution provided by:
Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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