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    PDA Simulation #3

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    This was our second run of the PDA simulation using the strategy from module 2 results.

    © BrainMass Inc. brainmass.com June 3, 2020, 11:40 pm ad1c9bdddf
    https://brainmass.com/business/the-product-lifecycle/pda-simulation-3-291061

    Solution Preview

    INTRODUCTION
    This was our second run of the PDA simulation using the strategy from our module 2 SLP results. My final score for this run was barely up from my original $1,124,973,496 to $1,200,621,487 compared to the high score of $2,214,913,953. Again, my score didn't even crack the top 500 scores. Again, I didn't do very well in comparison to the market potential.

    STRATEGY
    My strategy for this round was to keep the X7 in the market, and to see if Research and Development (R&D) had any influence on the market. The only initial changes that I made was dropping the X7s cost to $190 to help spark sales and get its profits above zero. Also, I put the X5s R&D at 1%, the X6s at 24%, and the X7s at 75% to stress the need for increased sales with the later two models. The put the X6 in the growth phase, the X5 continued selling but profits and revenues started leveling off, and the X7 started climbing but remained in the negative in profits. For year two, the only change was ...

    Solution Summary

    My strategy for this round was to keep the X7 in the market, and to see if Research and Development (R&D) had any influence on the market.

    For the next try, I think I need to keep an eye on overall profitability and performance.

    $2.19

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