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Price in the Marketing Mix

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What is an example of a marketing mix that has a high price level but you see it as having good value? Explain in detail what makes it a good value.

Your response should be at least 300 words in length.

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A marketing mix with a high price is iPad. This tablet PC is more than simply a computing device. It is a means of electronically connecting to the world and to social groups. There are many other tablet brands on the market, but none with as popular and recognizable a name. Strong branding by Apple, Inc. had created demand for the product. The value of the product is in its function and in its perceived quality. Quality perception can be viewed as the link between the quality offered by the producer and the quality viewed by the consumer (Oude-Ophuis & ...

Solution Summary

This discussion is a response to the importance of price and justification of high price level in the marketing mix, with an example of a suitable product. The discussion focuses on how price fits within the marketing mix and explains why consumers are willing to pay the higher price for the product.

See Also This Related BrainMass Solution

Elements of the marketing mix: Product, place price, promotion


Write a paper in which you

Describe the elements of the marketing mix
? product,
? place,
? price, and
? promotion
(no definitions, identify in below)

Select and specifically identify an organization and the industry in which it exists. Use real life examples to assure you understand course materials.

? How each one of the four elements of the marketing mix affects the development of the organization's marketing strategy and tactics.
? How each element is implemented?

Justify the importance of marketing research and competitive intelligence and analysis in the development that organization is marketing strategy and tactics. Use course materials from the chapters below.

? Ebook COLLECTION: Marketing, Chapter 8
? EBOOK COLLECTION: Marketing: An Introduction, Chapter 4
? EBOOK COLLECTION: Marketing: An Introduction, Chapter 5
? EBOOK COLLECTION: Marketing: An Introduction, Chapter 6

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