Books and computer-software products sell effectively on the Web. Publishers and third parties sell both from sleek Web sites all over the world.
Interview a consumer from each of the following age groups:
18-25 years old
26-45 years old
46 years or above (you may vary the ages slightly)
What seemed sci-fi years ago has become reality for millions and millions of people worldwide: the Internet, the information superhighway. Many people would rather "jump online and surf the web" than get dressed and drive to their local brick and mortar storefront. As an "immediate gratification culture", it is much easier to browse the web for broader selections, more convenience and competitive pricing for a particular product, and then drive from store to store. (Kotler & Keller, 2009) As technology continues to advance, so do web sites selling an assortment of products including software and books. Three consumers in three different age groups have been interviewed to gain insight as to their shopping preference - online or storefront, when buying books and/or software.
Age group 18-25 prefers online shopping, as opposed to brick and mortar, when buying software. This is a very techno-savvy group of individuals who appear to buy more software than books. When asked why this preference, this 23 year old grad student simply stated, "It is easier and cheaper to buy online than at a store, plus it saves on gas. I don't really read books, unless ...
770 Words. 3 References. APA format. Here is a small sample of what you will see: Age group 18-25 prefers online shopping, as opposed to brick and mortar, when buying software. This is a very techno-savvy group of individuals who appear to......