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    SWOTT Analysis and Table for a Candy Store

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    Conduct an internal and external environmental analysis for your proposed business. My business is a Candy Store.

    Use the information obtained from your internal and external analysis, as well as the lesson learned from the Considerations of a Strategic Plan: List assignment.

    Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

    o External forces and trends considerations:

    - Legal and regulatory
    - Global
    - Economic
    - Technological
    - Innovation
    - Social
    - Environmental
    - Competitive analysis

    o Internal forces and trends considerations:

    - Strategy
    - Structures
    - Processes and systems
    - Resources
    - Goals
    - Strategic capabilities
    - Culture
    - Technologies
    - Innovations
    - Intellectual property
    - Leadership

    Write a 1,400-1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:

    o Include economic as well as legal and regulatory forces and trends.
    o Critique how well the organization adapts to change.
    o Identify issues and/or opportunities:
    o Identify the major issues and or opportunities that the company faces based on your analysis above.
    o Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
    o Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

    Format according to APA standards and citations.

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    Solution Summary

    This solution provides a SWOTT analysis table for a candy store.