Explore BrainMass

SWOT Analysis of Verizon

Verizon. Verizon (

1. Conduct a SWOT Analysis on Verizon
2. What strategic alternatives are open to Verizon? Explain and justify your answer.
3. Does Verizon have a competitive advantage and/or a competitive strategy? Justify your answer.

Solution Preview

The response addresses the queries posted in 793 words with references.

//Before scripting about any business's SWOT Analysis, we have to first understand about the business and its scope. We should know in what kind of industry this business is operating. So, firstly we will write about business under the heading of Introduction, for example: //


Verizon Communication Inc. is the leading company in the innovation of the broadband and wireless communication for the government and large customer base, which is headquartered in New York. It has large customer base and it is also most reliable communication company in the US. It also provides innovative solutions to the businesses. This company is formed in the year 2000 and listed in NYSE. The company operates through two segments, strategic business unit and organized products & services (Verizon, 2008).

//Above, we discussed about Verizon Communication, Inc, which is a part of wireless communication industry. As per the directions, now we will discuss about SWOT analysis by focusing on its strength, weakness, opportunity and threats.//

SWOT Analysis

Strengths -

It has a brand name because it was the first provider of the wireless services.

It has the large market coverage that increases its image.

The product and services of the company is secure and reliable.

The broadband video, data services and global internet protocol are the main features of the company that are quite famous in the customers.

The advertisement expenses of the company is highest that increase awareness in the customers.

The merger with other large companies helps to increase in the market shares.

It has quality network and ...

Solution Summary

The response addresses the queries posted in 793 words with references.