Explore BrainMass

Explore BrainMass

    Strategy Evaluation of Southwest Airlines

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Need a strategy evaluation report for Southwest Airlines. Include summary of strategies and performance.

    © BrainMass Inc. brainmass.com June 3, 2020, 7:38 pm ad1c9bdddf

    Solution Preview

    I have put together some information about Southwest, SWOT, opportunities, recommendations, etc. The only way I know how to help you with this is if I show you what I would put in my paper if this were my assignment.

    Southwest SWOT Analysis, Southwest has clearly chosen the short haul, low-cost, point-to-point service between midsize cities and secondary airports as its primary market focus. With this focus, the company can avoid large airports and does not fly great distances. This is an attempt to outline the strengths, weaknesses, opportunities and threats associated with the focus strategy chosen by Southwest.

    Strengths - for Southwest ...

    Solution Summary

    Almost 400 words of a SWOT analysis, opportunities, recommendations, etc. for Southwest Airlines' strategy.