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The external environment contains threats, and it contains opportunities. This is "OT" of the SWOT analysis of course. Give an example or two of a company you know or have read about where you feel that they did a poor job of either dealing with potential threats or capitalizing on new opportunities.

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The external environment contains threats, and it contains opportunities. This is "OT" of the SWOT analysis of course. Give an example or two of a company you know or have read about where you feel that they did a poor job of either dealing with potential threats or capitalizing on new opportunities.

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An example of one such company is Kodak, that failed to recognize the threat of digital technology on ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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