Pepsi Internal Analysis Of Strengths And Weaknesses
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Read the following articles about Pepsi and conduct additional research as necessary. Again, please think through your answer before jumping into the research.
Please help perform an internal analysis at Pepsi; identifying their weaknesses and strengths.
Case expectations:
The paper should contain ideas related to:
An introduction stating the thesis of the paper.
A main section, addressing your thesis. This section should report:
1. The results of your internal analysis.
2. Your critical assessment of the major strengths and weaknesses facing Pepsi as a company. (See reading on SWOT on the background page).
3. What Pepsi is doing (if anything) to meet these threats and opportunities. Are they successful?
A conclusion reprising your main findings from the analysis.
Required Readings
SWOT Analysis http://marketingteacher.com/Lessons/lesson_swot.htm
A very useful framework for an internal environment is Porter's Value Chain:
Please click Here! http://www.12manage.com/methods_porter_value_c
Case Reading
Brady, D. (2004). A Thousand and One Noshes; How Pepsi deftly adapts products to changing consumer tastes. Business Week. New York: June 14, 2004., Issue 3887: page 54 http://proquest.umi.com/pqdweb?index=0&did=649550671&SrchMode =1&sid=10&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1236358107&cl ientId=29440
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Solution Summary
The solution discusses how well Pepsi capitalizes on its strengths and identifies their weaknesses.
Solution Preview
Please see attached file for answers.
Pepsi's Strengths and Weaknesses
Introduction
The strengths, weaknesses, opportunities and threats (SWOT) analysis has always been an essential tool in gaining a better understanding of an organization and its environment. This tool assists managers in identifying the different internal and external factors faced by an organization, and at the end of the day, minimizes weaknesses and maximizing as regards the firm's threats and opportunities (Marketing Teacher, 2000).
Hence, the ability of PepsiCo, Inc. (NYSE: PEP) to effectively and efficiently manage its strengths and weaknesses vis-à-vis the opportunities and threats it faces in its current business environment is one, if not the most important, of the key factors in its success in the marketplace.
Analysis
According to Diane Brady (2004), "[few] companies seem as pained by the thought of missing a customer as PepsiCo" (p. 54). From this observation alone, the researcher can discern several ...
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