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Pepsi: SWOT Analysis

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Does Pepsi manage well its environments?

(How does Pepsi use its strengths in order to take advantage of opportunities in the environment? How can it strengthen weaknesses and avoid threats in the environment? Can it continue to grow?)

Case Instructions:

Read the following articles about Pepsi and conduct additional research.

Perform an Internal Analysis at Pepsi, identifying its Weaknesses and Strengths.

Then Identify Opportunities and Threats in its External Environment.

Perform a SWOT analysis at Pepsi!

Write a 4-5 page paper answering the questions above.

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Solution Preview

The response addresses the queries posted in 1219 words with references.

// PepsiCo is one of the top most beverages manufacturer in the world. The 'Environmental Analysis' of the Company brings out the various strengths, weakness opportunities and threats faced by the Company. Before writing about this analysis, we have to first give brief description of the Company. Like this: //


PepsiCo produces, promotes and sells a variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages. Pepsi is a non- alcoholic carbonated beverage. Many different types of flavors were introduced by the company. Fruit flavors, coffee flavors were variant versions. Firstly, Pepsi used niche-marketing to distribute the product among the customers after that the Pepsi challenge marketing campaign was introduced by the Pepsi to the marketplace. Pepsi faces rivalry with coca-cola that was reduced by adopting this strategy. The goal of the company is to provide premier quality products to its customers and it aims at providing growth opportunities and enhancement to their employees. Thus this will also give advantage to its customers.

SWOT analysis is used for strategic and marketing analysis of any organization. An investment decision is made by analyzing both quantitative and qualitative sides. It helps the firm to formulate firm's corporate strategy in line with the opportunities existing in the environment. The growth potential and the profitability of the industry are the two major determinants of industry attractiveness.

// In the introduction we covered what is 'environmental analysis'. Now we will move to the second part i.e. analysis of internal factors, which would bring out the various strength and weaknesses of the company.//

Strengths: An organization's strong points are determined by the strengths. Strength is a feature that differentiates the product of the company from others and gives advantage in the marketplace. (SWOT Analysis, 2007). Pepsi has a competitive edge because ...

Solution Summary

1036 words, APA Format.

Similar Posting

How well does Pepsi capitalize on its strengths?

Read the following articles about Pepsi and conduct additional research as necessary. Again, please think through your answer before jumping into the research.

Please help perform an internal analysis at Pepsi; identifying their weaknesses and strengths.

Case expectations:
The paper should contain ideas related to:

An introduction stating the thesis of the paper.
A main section, addressing your thesis. This section should report:
1. The results of your internal analysis.

2. Your critical assessment of the major strengths and weaknesses facing Pepsi as a company. (See reading on SWOT on the background page).

3. What Pepsi is doing (if anything) to meet these threats and opportunities. Are they successful?

A conclusion reprising your main findings from the analysis.
Required Readings
SWOT Analysis http://marketingteacher.com/Lessons/lesson_swot.htm

A very useful framework for an internal environment is Porter's Value Chain:

Please click Here! http://www.12manage.com/methods_porter_value_c

Case Reading
Brady, D. (2004). A Thousand and One Noshes; How Pepsi deftly adapts products to changing consumer tastes. Business Week. New York: June 14, 2004., Issue 3887: page 54 http://proquest.umi.com/pqdweb?index=0&did=649550671&SrchMode =1&sid=10&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1236358107&cl ientId=29440

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