Please go to the following link below to access the case study "A New Brand For Senior Health Plus":
Read the case and briefly outline an analysis based on the 8 steps in the attached criteria. List the steps as headings shown below and briefly discuss each. Please go to http://college.cengage.com/business/hill/strategic/6e/students/analysis/casestudyanalysis.pdf to also see the criteria if needed.
Approx 1,050 words and 3 references