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Your company has developed a new educational electronic game

Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy.

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Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy.

Solution:

1 - I would test the game in classrooms.
My strategy would involve supplying teachers in preschool, Kindergarten and first grade (4-6 year olds) with the electronic game. I would then observe the children, and have pre-made assessment sheets where I could note my observations. I would include categories like, how the children interacted with the other children when using the game (which could be used as part of my later marketing strategy, to promote teamwork at an early age), I would observe how easy or difficult the game is for the kids to use individually, and what their general reactions were. I would also want to ...

Solution Summary

Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy.

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