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    What is product positioning?

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    What is product positioning? Give an example of how each of the four components of the marketing mix could be used to position a new minivan for the well educated, young, middle income family with two or more children.

    © BrainMass Inc. brainmass.com March 4, 2021, 9:24 pm ad1c9bdddf
    https://brainmass.com/business/strategy-and-business-analysis/what-is-product-positioning-241625

    Solution Summary

    This solution discusses product positioning for families.

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