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Targeting Segments and Brand Positioning

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Imagine that you are a direct competitor of twitter and your company name is better, create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter.

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Solution Summary

This solution of over 200 words addresses three main ways to position a brand and creates a brand positioning statement of a new company called 'ZoomIt'.

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Brands should be clearly positioned in the minds of the target market. There are three ways to position a brand. They are, from the least desirable to the most desirable:
1) Product attributes--this typically refers to the product's physical attributes.
2) Benefits of the brand--this refers to what the product does for the customer.
3) ...

Solution provided by:
J Pye, MSc
Education
  • MSc, California State Polytechnic University, Pomona
  • MBA, University of California, Riverside
  • BSc, California State Polytechnic University, Pomona
  • BSc, California State Polytechnic University, Pomona
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