Imagine that you are a direct competitor of twitter and your company name is better, create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter.
Brands should be clearly positioned in the minds of the target market. There are three ways to position a brand. They are, from the least desirable to the most desirable:
1) Product attributes--this typically refers to the product's physical attributes.
2) Benefits of the brand--this refers to what the product does for the customer.
This solution of over 200 words addresses three main ways to position a brand and creates a brand positioning statement of a new company called 'ZoomIt'.