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    Targeting Segments and Brand Positioning

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    Imagine that you are a direct competitor of twitter and your company name is better, create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter.

    © BrainMass Inc. brainmass.com October 10, 2019, 7:33 am ad1c9bdddf

    Solution Preview

    Brands should be clearly positioned in the minds of the target market. There are three ways to position a brand. They are, from the least desirable to the most desirable:
    1) Product attributes--this typically refers to the product's physical attributes.
    2) Benefits of the brand--this refers to what the product does for the customer.
    3) ...

    Solution Summary

    This solution of over 200 words addresses three main ways to position a brand and creates a brand positioning statement of a new company called 'ZoomIt'.