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Targeting Segments and Brand Positioning

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Imagine that you are a direct competitor of twitter and your company name is better, create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter.

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Brands should be clearly positioned in the minds of the target market. There are three ways to position a brand. They are, from the least desirable to the most desirable:
1) Product attributes--this typically refers to the product's physical attributes.
2) Benefits of the brand--this refers to what the product does for the customer.
3) ...

Solution Summary

This solution of over 200 words addresses three main ways to position a brand and creates a brand positioning statement of a new company called 'ZoomIt'.

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Identify market segment, target, brand equity, position

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Need assistance researching (BMW Cars) using its website and attached links for articles to address the brand:

Identifies market segments and targets
Developed its brand equity over time.
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Using ARTICLES from the brands website (BMW Cars) and attached links to articles on BMW Cars to answer above.

Need to include references. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper.

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