Imagine that you are a direct competitor of twitter and your company name is better, create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter.© BrainMass Inc. brainmass.com July 22, 2018, 12:43 pm ad1c9bdddf
Brands should be clearly positioned in the minds of the target market. There are three ways to position a brand. They are, from the least desirable to the most desirable:
1) Product attributes--this typically refers to the product's physical attributes.
2) Benefits of the brand--this refers to what the product does for the customer.
This solution of over 200 words addresses three main ways to position a brand and creates a brand positioning statement of a new company called 'ZoomIt'.