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Strategy Implementation for Southwest Airlines

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Describe the organisational design of Southwest Airlines as well as their most important control systems strategy-wise, biggest human resources issues, any relevant factors that come about from their cultural environment and the impact they've had on carrying out the strategy of the Airline.

Assess the fit, or lack thereof, between the mission and strategy of Southwest Airlines, looking at organizational components that are the most vital to carrying out the strategy. Do they complement or detract? Why?

Your answer should take the form of an official business report for the Board.

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I sincerely feel that there is a strong fit between company's mission, strategy and organizational components critical to implementation. All these components strongly complement the overall corporate strategy and mission of the organization. The mission of the company is to provide highest quality of customer service delivered with a sense of warmth, pride, friendliness, individual pride and company spirits. The company's "LUV" philosophy, customer centric approach and an extremely friendly, growth oriented and flexible workplace for employees are embedded in the corporate culture of the company. We can confidently say that company's strategies are working perfectly because Southwest always emerges amongst the top companies in the annual customer satisfaction surveys in the airline industry.

We can confidently say a strong fit between company's mission and strategy because Southwest goes a long way in providing a very flexible and healthy workplace to its employees by providing them opportunity to grow, thing creatively, take key decisions and work in a fun, stress free environment which, in turn, is reflected in the satisfied customers of the company. Southwest strongly believes that is the employees will be happy and satisfied, the customers will automatically receive highest quality of customer service.

Further, the ...

Solution Summary

Southwest Airlines is evaluated strategically, looking especially at their customer-centric "LUV" philosophy and how it fits in with their implementation of corporate strategy. 774 words with 3 references.

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See Also This Related BrainMass Solution

Strategy Implementation: Southwest Airlines

Refer to attachment one.

Visit the official company website of Southwest Airlines

Step One. refer to attachment one

Step Two. Research the structure, systems, people, and culture at Southwest Airlines.
-Structure

What is the organization's structure? How decentralized or centralized is it?
What are the lines of authority and communication?
What are the roles of teams, committees, and task forces?

-Systems

How are budgets set?
How is planning done?
What measures are used to evaluate performance?

-People

What are the skills, experience, and knowledge of the firm's employees?
What is their depth and quality?
What are their attitudes about the company and their jobs?

-Culture

What are the company's values and are they widely shared and accepted by employees?
What are the key norms of behavior?
What are some significant symbols?
What is the dominant management style?
How is conflict resolved?

You will not be able to get answers to every single question, but you will need to answer at least one or two for each component.

Step Three. Describe Southwests organizational design, key strategic control systems, primary human resources concerns, and cultural factors, the effect they have had on the implementation of Southwest Airlines strategy.

Step Four. In a 4-5 page paper, critically evaluate the fit â?" or the lack of fit â?" between the company's mission, strategy, and organizational components critical to implementation. Do these components complement the strategy? Why or why not?

Step Five: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Southwest Airline's company consultant. This is a professional document. Follow the format below:
Executive summary: a synopsis of the main points, conclusions and recommendations made in the longer report.
Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.
Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.
Conclusion: Summarize your paper in the light of your thesis statement.

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