Describe the organisational design of Southwest Airlines as well as their most important control systems strategy-wise, biggest human resources issues, any relevant factors that come about from their cultural environment and the impact they've had on carrying out the strategy of the Airline.
Assess the fit, or lack thereof, between the mission and strategy of Southwest Airlines, looking at organizational components that are the most vital to carrying out the strategy. Do they complement or detract? Why?
Your answer should take the form of an official business report for the Board.
Southwest Airlines is evaluated strategically, looking especially at their customer-centric "LUV" philosophy and how it fits in with their implementation of corporate strategy. 774 words with 3 references.