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Strategic Alliances

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Strategic alliances can take many forms. What are they? What are the pros and cons of each form of strategic alliance?

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One form that a strategic alliance can take is in the form of a global strategic alliance, which is essentially an alliance that crosses international boundaries, and can be formed between companies that are based in different nations, or even between the companies and governments of different nations. A pro of this form of alliance is that it allows foreign businesses to take advantage of marketing opportunities in foreign nations, and a con of this form of alliance is that it is often difficult to understand and ...

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