Share
Explore BrainMass

Strategic Alliances and Competition

What kind of companies stand to gain the most from entering into strategic alliances with potential competitors? Why?

Solution Preview

Companies that stand to gain the most from entering into strategic alliances with potential competitors are ones who can transfer complementary skills between companies, and help establish technical standards. This can be seen in the work of industry groups who meet to develop standards and procedures for the industry. This not only helps to propel the industry, it also helps to reduce costs. In some cases it can "facilitate entry into foreign markets" (Hill, Jones, 2009).

Those companies that can put aside ...

Solution Summary

This solution outlines the type of companies that stand to gain the most from entering into strategic alliances with potential competitors and explains why. It has references and examples.

$2.19