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Qualitative, Quantitative or Mixed Methods Problem Statement

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Is the following a problem/purpose statement for a Qualitative, Quantitative or Mixed Methods Problem Statement?

As airlines continue to merge, smaller airlines and formerly industry leaders are forced to reevaluate their business models. They need to reexamine their competitive advantage, their method of services delivery, and their customer service (Balmer, Stuart & Greyser, 2009). Competitive industries, such as airlines force service to become a primary objective. But the costs must be controlled. This is especially true with fuel prices on the rise. The problem for British Airways is how to regain market share, and provide services that set them apart among the highly competitive airlines industry (Tan, Liu, Lim, Liow & Goy, 2009).

The purpose of this study is to understand the competitive advantages most sought out by flyers. The different methods of delivery, and levels and types of customer service that attract customers are areas to examine. To understand these elements considered important by the flying public will help British Airways design a business model that is both competitive and appealing to consumers. The ability to attract consumers will also help alleviate the issues of costs and the high cost of fuel because more people on the flights mean more profits to work with for the company (Nicolini & Salini, 2006).

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I would say that it is qualitative. This study is concerned with the quality of customer service, the thoughts, feelings, and perspectives that consumers have about the different airlines. This study ...

Solution Summary

Qualitative, quantitative or mixed methods for problem statements are provided in the solution. Highly competitive airline industries are provided.

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See Also This Related BrainMass Solution

Create your Purpose Statement, noting the distinctions between this element and your Introduction

Give me some structure and tips so I can create a Purpose Statement, noting the distinctions between the element and Introduction. I need to craft statement according to whether it pertains to a quantitative, qualitative, or mixed methods study:

â?¢ Does the statement begin with signaling words? If so, what are they?
â?¢ Does the statement identify the strategy of inquiry?
â?¢ Does the statement mention the participants?
â?¢ Does the statement mention the research site?

If the study is qualitative, does the Purpose Statement:

â?¢ Focus on a single phenomenon?
â?¢ Use an action verb to convey how learning will take place?
â?¢ Use neutral, nondirectional language?
â?¢ Provide a general working direction of the central phenomenon?

If the study is quantitative, does the Purpose Statement:

â?¢ Identify the independent, dependent, and control variables?
â?¢ Use words that connect the variables?
â?¢ Position the variables from independent to dependent?
â?¢ Provide a general definition of each key variable?

If the study is mixed methods, does the Purpose Statement:

â?¢ Indicate the overall content intent?
â?¢ Discuss the reasons for combining both quantitative and qualitative data?
â?¢ Include the characteristics of a good qualitative purpose statement (as listed above)?
â?¢ Include the characteristics of a good quantitative purpose statement (as listed above)?
â?¢ Indicate the specific types of quantitative and qualitative data collection?

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