Explore BrainMass

Explore BrainMass

    Formulating Strategy in New Business

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    No Plagiarism. Provide any resources in APA form
    Name for your airline: horizon Airlines
    Mission & Vision
    Our Philosophy
    Explanation of how you plan to run your airline
    Communication Strategy
    Analyzes the key elements to consider in business decision making and planning, and prioritizes the key elements based on evidence of importance from industry-related literature.
    Evaluates the advantages and limitations of different strategies related to business decision making and planning.

    © BrainMass Inc. brainmass.com June 4, 2020, 5:24 am ad1c9bdddf
    https://brainmass.com/business/strategy-and-business-analysis/formulating-strategy-new-business-623210

    Attachments

    Solution Preview

    http://onlinepubs.trb.org/onlinepubs/acrp/acrp_rpt_020.pdf

    Mission & Vision

    For this assignment, the vision of the small airline carrier will focus on providing a service that is placated upon differentiation wherein to compete with the much larger carriers, it will be necessary to focus more on lower prices, providing airfare to midsize cities throughout the country, and focusing on departing and landing at smaller regional airports as opposed to the international airports most commonly used by larger carriers.

    Therefore, the objective is to offer quality service for relatively inexpensive prices in comparison with competitors by offering consumers a different approach to flying that doesn't charge for every amenity such as snacks, carry on bags, etc. To accomplish this mission, the airline will need to ensure that it provides the necessary strategic approach that will allow the airline to focus on more localized hub networks that are timely and convenient while also giving consumers a low-fare choice for their airline.

    Our Philosophy

    The Philosophy that should be adopted for this new entrance into the much crowded airline industry is that providing customers with lower costs and quality service will equate to a better customer experience. This will lead to more consumers valuing the service offered by the airline, and allow the airline to grow exponentially.

    Explanation of how you plan to run your airline

    The plan for running the airline should focus upon how the organization can most ...

    Solution Summary

    The expert examines formulating strategies for new businesses. Communication strategies and explanations are determined.

    $2.19

    ADVERTISEMENT