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Apple's Product Success Evaluation

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Explain why Apple Computer has done so much better in the iPod business than it has in the computer business.

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Solution Summary

This solution discusses and compares why Apple has more success in the market with iPods than computers using the supply chain model and listing countless benefits such as convenience. All references used are included.

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Apple iPod is a brand of portable digital audio players designed and marketed by Apple Computer. Apple currently markets five kinds of iPod. Some models come with different capacities (a higher capacity allows the storage of more music) or with different designs.
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IPod currently dominates the digital audio player market, frequently topping best-seller list. Ipod is the leader in the industry as it is providing triple treat to the ...

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