What additional strategy (or variation on a given strategy) would you recommend Starbucks to entering a new market? e.g. (India, etc.) Prepare a 350-word memo advocating your recommendation.The solution has only Book reference.
First of all Starbucks has to select the market in which it has to enter. India is a appropriate market as its economy is growing rapidly. India with its large population has the potential to consume large amounts of good coffee and this has already drawn the attention of global coffee companies. India not only consumes but is also one of the major coffee growers in the world. Thus there is abundant raw material availaible in India. With the liberalization of the economy there has been entry of the large number of MNCs ,world renowned companies setting up their BackOffice Processing (BPOs) units in various Indian states, bringing along with them ...
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