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Strategic Planning of Pfizer

In an effort to learn as much as possible about strategic planning, please complete a strategic plan for Pfizer Inc utilizing the outline below as a guide to prevent you from covering excessive material and taking up too much of your time. Thank you very much for your assistance.

1. Executive Summary
2. Company Background
3. Vision Statement
4. Mission Statement
5. Values Statement
6. Environmental Analysis
a. Internal Environment
b. External Environment
7. Long Term Objectives
8. Strategic Analysis and Choice
9. Plan Goals and Implementation
10. Financial Projections and Analysis
11. Critical Success Factors
12. Controls and Evaluation

Solution Preview

Pfizer was incorporated in 1942 and is headquartered in New York City.Pfizer, is a global pharmaceutical company, with headquarters in New York City. The company is the world's largest research-based pharmaceuticals firm. It produces the number-one selling drug Lipitor (atorvastatin, used to lower blood cholesterol); the oral antifungal medication Diflucan (fluconazole), the long-acting antibiotic Zithromax (azithromycin), the well-known erectile dysfunction drug Viagra (sildenafil citrate), and the pain reliever Celebrex (celecoxib)
Pfizer's best-known products include erectile dysfunction therapy Viagra, antidepressant Zoloft, and cholesterol-lowering Lipitor. In addition to prescription drugs, the firm makes OTC remedies, including sniffle-and-sneeze treatments Benadryl and Sudafed. Pfizer also keeps Fluffy and Fido in mind with its animal health products, including Revolution (antiparasitic). Subsidiaries in the Pfizer family include Warner-Lambert, Parke-Davis, and Goedecke.


Pfizer manufactures both pharmaceutical medications and over-the-counter consumer products.

Strong Research and Development
Pfizer's research and development organization is headquartered in New London, CT. The company has R&D labs in the following locations: Groton, Connecticut, Sandwich, England, Nagoya, Japan, Amboise, France, La Jolla, California, Cambridge, Massachusetts, Ann Arbor, Michigan, St. Louis, Missouri, Kalamazoo, Michigan
In 2004, Pfizer invested $7.68 billion in research and development, the largest investment in R&D by private biomedical research organization.

Diversity in Human resource

Pfizer received a 100% rating on the Corporate Equality Index released by the Human Rights Campaign starting in 2004, the third year of the report.

Pfizer, Inc. engages in the discovery, development, manufacture, and marketing of prescription medicines for humans and animals, as well as consumer healthcare products worldwide.
It operates in three segments: Human Health, Consumer Healthcare, and Animal Health.
The Human Health segment offers treatments for cardiovascular and metabolic diseases, central nervous system disorders, arthritis and pain, infectious and respiratory diseases, urogenital conditions, cancer, eye disease, endocrine disorders, and allergies.

The Consumer Healthcare segment markets over-the-counter medications for oral care, upper respiratory health, tobacco dependence, gastrointestinal health, skin care, eye care, and hair growth. Its principal products include Listerine mouthwash, Listerine PocketPaks oral care strips, Nicorette for tobacco dependence among others

The Animal Health segment discovers, develops, and sells products for the prevention and treatment of diseases in livestock and companion animals. Its products include ...

Solution Summary

This explains the environmental analysis and strategy formulation of organization with the help of an example of Pfizer Inc.