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Strategic Plan for Proctor and Gamble

A Strategic plan is needed for the following company: Proctor and Gamble.

Grand strategies and long term objectives must be included.

Specific issues regarding competitive analysis and competitive advantage are needed.

Solution Preview

There is a marked change in the strategy plan of Procter and Gamble. That is there is decision to compete on the basis of low price.

Mission of P&G
This material is taken direct from the website; http://manonamission.blogspot.com/" PURPOSE

We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.


P&G is its people and the values by which we live.

We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Procter & Gamble will always be our most important asset.


We are all leaders in our area of responsibility, with a deep commitment to deliver leadership results.

We have a clear vision of where we are going.

We focus our resources to achieve leadership objectives and ...

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